Retail Traffic Counter:
Maximize Your Retail Success

Discover the power of retail people counter and
your best choice: Milesight

Occupancy & People Counting Series

Overview
Benefit
Feature
Product
Technology
Considerations
Success Story
FAQ

Discover Retail Traffic Counters: Enhance Your Insights

A retail traffic counter is a device that tracks the number of people entering and exiting a retail store. This data provides crucial insights into customer behaviors, helping businesses improve their strategies, increase conversion rates, and boost store performance.

Milesight's retail traffic counters come in various types and technologies to meet the needs of different businesses. These sensors assist in a range of applications in retail scenarios, such as monitoring customer flow and footfall, identifying the best-performing area, recognizing peak shopping hours, and more.

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Why Is Retail Traffic Counting Important?

Understanding who's coming into your store and when can significantly impact your business's success. Traffic counting data is particularly important in high-traffic areas such as supermarkets, malls, and other retail locations. Running a successful business requires constant strategy adjustments according to market changes and customer preferences.

Accurate Performance Metrics

By measuring foot traffic, you can compare it with sales data to evaluate the conversion rate. It helps in determining whether marketing campaigns, store promotions, or seasonal trends are driving more customers in.

Enhanced Sales and Marketing Strategies

Data on customer behavior and visitor traffic patterns (such as dwell time, peak hours, etc.) can inform targeted marketing campaigns and promotions, leading to increased sales conversations and customer engagement.

Improved Store Layout

Identifying high-traffic areas within the store allows for better placement of products, promotional displays, and signage, which leads to an enhanced shopping experience and increases the chances of customers finding desired products, ultimately increasing sales.

Staffing and Inventory Optimization

Based on data, retailers can optimize employee schedules to match demand and assess workloads for better task distribution. The system also provides valuable insights into inventory management, helping to prevent stockouts and minimize excess inventory.

Instead of relying on guesswork, Milesight people counters provide valuable insights to help you.

Maximizing Retail Potential: Features of Milesight People Counter

Traffic counting enables real-time monitoring of foot traffic in retail scenarios and provides valuable data, offering merchants the possibility of adjusting their strategies according to traffic trend changes. Milesight people counters are highly suitable for the retail industry. Milesight offers a range of features designed to optimize retail operations and drive sales.

Multi-Device Stitching

Smooth fusion of multiple sensors through simple configuration extends the coverage of the target area.

Adults and Children Differentiation

Differentiate between adults and children by height and other indicators to improve data accuracy and granularity.

Dwell Time Detection

Tracking how long customers spend in specific areas to gauge customer satisfaction and engagement.

Group People Counting

Intelligently count grouped data to present valid consumption data.

retail traffic counter feature line crossing counting

Line Crossing People Counting

Count the number of people entering and exiting, and use the U-turn filtering to exclude redundant data from loitering individuals.

Tailgating Detection

It effectively recognizes tailgating and is suitable for use in environments where access control, such as card swiping or monitored entrance and exit, is required.

Staff Detection

Identify different categories of personnel using special markings, such as reflective strips or employee work lanyards.

Regional People Counting

Capture the foot traffic in multiple customized areas to determine customer behaviors.

Shopping Cart Detection

Detect the number and fill level of shopping carts for retail analytics.

Heat Map

Visually representing the flow of people, the length of stay, and their movement patterns. It provides valuable data on the distribution and intensity of passenger traffic.

Milesight People Counting Sensors for Diverse Retail Needs

VS125

AI Stereo Vision
People Counter

VS133

Al ToF People
Counting Sensor

VS135

Ultra ToF People
Counter

VS121

Al Workplace
Occupancy Sensor

VS351

Mini AI Thermopile
People Counter

VS360

IR Breakbeam
People Counter

VS350

Passage
People Counter

VS34x

Desk & Seat
Occupancy Sensor

VS330

Bathroom Occupancy
Sensor

Full Product Comparison Guide

Types of Advanced People Counting
Technologies

Milesight footfall counters use advanced technologies like AI, Time of Flight (ToF),
Passive Infrared (PIR), thermopile, radar, and infrared beams to accurately detect and
track patron traffic data.

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AI

AI technology improves footfall people counting systems by using machine learning to analyze data and distinguish humans from other objects. This reduces false counts in complex environments and adapts to different conditions, ensuring reliable performance in various scenarios.

ToF (Time of Flight)

ToF technology measures light travel time to generate 3D depth data, enabling accurate distance measurements, even in low light. It's ideal for footfall counting, reducing errors from overlapping objects in crowded areas.

PIR (Passive Infrared)

PIR footfall sensors detect movement by measuring changes in infrared radiation from warm objects like people. They are cost-effective and energy-efficient, making them ideal for detecting human motion in low-light or indoor settings.

Thermopile

Thermopile sensors measure infrared radiation to provide precise temperature readings, even when a person is stationary. Ideal for thermal imaging and environmental monitoring, they offer accurate measurements without needing movement to trigger detection.

Infrared Beam

Infrared Beam technology detects when a person or object crosses its path by registering interruptions in the infrared light. This simple, effective method is ideal for monitoring entry points with predictable movement, like doorways or gates.

RGB Camera: Monocular Technology

Monocular technology uses a single RGB camera to capture color images, identifying and counting people based on appearance and movement. It's simple, cost-effective, and suitable for tracking footfall traffic, managing visitors, and detecting occupancy in various environments.

RGB Camera: Binocular technology

Binocular technology uses two cameras to create a 3D view, improving accuracy in counting footfall traffic by detecting depth and distinguishing individuals. It's ideal for crowded areas, providing detailed insights like gender and facial recognition for enhanced crowd management.

Radar

Radar technology emits radio waves and analyzes reflections to detect motion, speed, and distance. It excels in large or dynamic environments, tracking through walls and obstacles, and works reliably in all lighting conditions, making it ideal for high-traffic areas.
*Milesight radar sensor is set to launch in 2024 H2.

Key Factors to Consider in a Retail Traffic Counter

Accuracy

Ease of Installation

Privacy and Ethical
Considerations

Seamless Integration

Data & Analytics

Measurement accuracy is one of the most crucial requirements. An excellent retail traffic counter should be able to capture accurate foot traffic data.

Milesight's products use different technologies to ensure optimal accuracy in various scenarios and installation environments, with some of our products achieving 99.8% accuracy.

retail traffic counter ease of installation

Different installation options should be considered to adapt to the store's layout and configuration. Easy installation is key to minimizing disruption to your store's operations.

Milesight retail traffic counters can be installed in various locations like entrances, passages, corridors, and open rooms. We also offer stable wired and flexible wireless connection options to suit your specific needs and preferences.

retail traffic counter privacy and ethical considerations

Footfall counters provide valuable data but must address privacy concerns. It's important to respect privacy rights, follow regulations, and use transparent practices.

Milesight people counters ensure complete anonymous detection. The LoRaWAN®'s narrow bandwidth ensures private data transmission from the source. Technologies such as ToF, PIR, and thermopiles do not collect personal identifying information. This approach guarantees anonymous operation and compliance with GDPR regulations.

retail traffic counter seamless integration

Another key factor to consider is compatibility with other systems. Ensure the traffic counter works well with your existing POS, CRM, or inventory management systems.

Except for Milesight IoT Cloud, our devices can seamlessly integrate with third-party platforms using open APIs and MQTT/HTTP(s). This flexibility allows you to connect our solution to your existing infrastructure and maximize your investment.

retail traffic counter data and analytics

Consider the specific data you need, such as total count, dwell time, peak hours, and customer demographics. The counter should provide clear and actionable insights to optimize store operations.

Milesight people counting sensors not only provide essential customer flow data but also offer advanced features like shopping cart counting and fill level recognition, tailored to the unique needs of the retail industry.

Success Stories

The Milesight AI ToF People Counting Sensor VS133 is deployed in over 700 retail stores across Europe, with more than 1,000 units installed. This solution is utilized in various industries, including clothing, retail, jewelry, cosmetics, and more. Leading retail brands like JOTT, Herno, and Hawkers use this technology to optimize operations and enhance performance.

See How it Works in Retail

1000+ Retail Traffic Counters Improve Business in 700+ Retail Stores in Europe

FAQs

Q: How does retail traffic impact overall sales and customer engagement?

A: Retail traffic directly influences a store's potential customer base. By closely monitoring foot traffic, retailers can gain valuable insights into customer behavior and preferences.

For instance, installing a Milesight people counter in your store will allow you to detect peak hours and zones. This data allow you to optimize staff scheduling, achieve a better customer experience, and reduce labor costs. Also, by identifying areas of high-traffic zones and customer dwell times, you can strategically place advertising and merchandise to maximize impact.

Overall, tracking retail traffic and capturing effective data can help retailers tailor their marketing efforts and shop experiences to better engage shoppers and increase satisfaction.

See How Milesight Meet Your Different Needs

Q: What insights can retailers gain from footfall traffic data?

A: Footfall traffic data offers retailers a wealth of information to inform business decisions and strategies:

1.Peak Shopping Times: Identify the busiest times of day, week, or month to optimize staffing and scheduling.

2.Customer Flow Patterns: Understand how customers navigate the store, highlighting popular areas and potential bottlenecks.

3.Store Layout Effectiveness: Evaluate the effectiveness of store layouts and displays, guiding improvements for better customer engagement.

4.Conversion Rates: Compare foot traffic to sales data to assess conversion rates and identify opportunities to enhance sales.

5.Marketing Impact: Measure the effectiveness of marketing campaigns and promotions by analyzing changes in foot traffic during specific periods.

6.Space Utilization: Determine which store areas are underutilized and make adjustments to optimize space usage.

7.Customer Demographics: Gather demographic insights to tailor offerings and marketing strategies to different customer segments.

Overall, leveraging footfall traffic data enables retailers to make data-driven decisions that enhance operational efficiency, improve customer experience, and ultimately achieve higher sales and profitability.

Q: How does AI enhance the accuracy of people counting systems?

A: AI enhances the accuracy of people counting systems by using advanced algorithms and machine learning to analyze data more precisely.

It can distinguish between different types of movement, filter out false counts caused by shadows or reflections, and continuously improve counting accuracy over time by learning from past data.

This results in more reliable foot traffic statistics and better insights for decision-making.

Milesight VS133 AI ToF People Counting Sensor Privacy Security Guide

Q: Can Milesight people counters be used in large-scale retail scenarios?

A: Of course, our products are highly versatile and can be applied in a wide variety of scenarios.

In large-scale retail environments, the installation and maintenance of the sensors need to be taken into account. The Milesight VS135 can be mounted at a height of 6.5m, making it suitable for the high ceilings often found in shopping centers.

Additionally, Milesight retail traffic counters support multi-device stitching, allowing multiple units to be seamlessly fused together. This feature accommodates large shopping complexes of varying sizes. With excellent battery life and an anti-fouling design, maintenance costs are kept to a minimum.

Besides, our counters offer multiple detection methods, people identification, heat mapping, and more advanced features to meet the diverse needs of large shopping centers.

See More Milesight People Counters Applications

Q: What are the data transfer frequency and storage capacity of the ToF people counters VS13x?

A: The VS13x offers two reporting modes: immediate reporting and dot reporting.

· The immediate reporting allows for a reporting cycle ranging from 1 to 1080 minutes.

· The dot reporting mode, also known as hourly reporting, supports intervals from a minimum of 5 minutes up to a maximum of 12 hours.

Both the VS133 and VS135 models are suitable for indoor use. Notably, the VS135 Ultra ToF People Counter is also suitable for semi-outdoor environments and high ceilings, featuring an IP65 rating and optimal performance for ceilings up to 6.5 meters high.