When data amplifies people's values, what changes can this bring? Counting people empowers various industries, especially retail, by offering data-driven benefits. But do humans possess other attributes and features that can be leveraged? The answer is yes. Beyond people counting and occupancy, presence, behavior, identity, and attributes—all aspects related to people sensing—can yield incredible enhancements when represented through data. As the core of society, understanding people sensing enables us to better serve humanity and benefit from it for all walks of life.