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Footfall Counter & Footfall
Counting Applications

Accurate, reliable, and innovative solutions for footfall counting from Milesight

Occupancy & People Counting Series

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  • Footfall Counting
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  • Product
  • Highlight
  • Technology
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  • Success Story
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Why Footfall Counter Matters？

What Is a Footfall Counter?

Footfall counters, also known as people counters, are devices used to count the number of people entering and exiting a particular area. They provide valuable insights into customer behaviors, enabling businesses to make informed decisions and optimize their operations.

Milesight's people counters feature different technologies and performance capabilities to adapt to different scenarios, such as smart buildings, retail spaces, offices, restrooms, and more. Typically, these sensors are placed in entrances, passageways, corridors, and open rooms.

Benefits of Using a Footfall Counter

By converting foot traffic into useful data, businesses can gain insights into visitor/customer behavior patterns and preferences. Key benefits include:

  • Calculating the conversion rate of visitors to buyers
  • Identifying busy days and hours for staffing optimization
  • Monitoring real-time occupancy, queue length and waiting time
  • Optimizing layout and resource allocation
  • Enhancing customer experience and service levels

Overall, footfall counters can provide accurate, privacy-protected data to enables informed business decision-making.

Watch the Video to See How Footfall Counters Works

Discover how Milesight's exceptional products are applied in common scenarios like workplaces, retail stores, and restrooms. Our technology and features will help you gain deeper insights into your spaces and buildings, optimizing your operations.

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Accurate People Counting in Versatile Applications

footfall counter icon smart building

Smart Building

footfall counter icon retail

Retail

footfall counter icon office

Office

footfall counter icon airport

Airport/Station

footfall counter icon restroom

Restroom

footfall counter icon more

More
Applications

Smart Building

Footfall counting and occupancy sensors play a crucial role in enhancing building performance. They help facility managers and building owners understand patterns of movement and usage. These insights lead to more efficient energy management, improved safety, and optimized space planning.

footfall counter smart building

Identify Space Occupancy

Improve Space Utilization

Improve Energy Efficiency

Improve Smart Performance

Retail >>>

Footfall counters are crucial for analyzing customer behaviors. By collecting footfall data, operators gain a deeper understanding of customer flow patterns and dwell times. This data helps them assess the effectiveness of marketing campaigns, optimize staff allocation during peak hours, and adjust store layouts and product placements.

footfall counter smart retail

Monitor Customer Flow & Footfall

Improve Queue Experience

Identify the Best Performing Area

Identify the Peak Hours

Optimize Staff Management

Office

Businesses usually place people counting sensors at entrances, common areas, meeting rooms, and workstations. Footfall counters help them gather detailed information on the number of people in each area. This data contributes to informed decision-making regarding resource allocation, facility layout, and workspace optimization.

footfall counter smart office

Improve Space Utilization

Improve Employee Experience

Improve Energy Efficiency

Improve Restroom Management

Airport | Station

Transportation hubs use footfall counting sensors to monitor traveler densities and track crowd flow at entrances, security checkpoints, boarding gates, and other busy areas. This data helps operators identify potential overcrowding and ensure passenger safety in high-traffic areas.

footfall counter airportstation

Monitor Passenger Flow

Identify Retail Opportunity

Optimize Staff Management

Improve Passenger Experience

Restroom

By installing footfall counting sensors at entrances and within individual cubicles, facilities can effectively monitor and manage foot traffic and occupancy levels. This data helps administrators make informed decisions about cleaning schedules, necessary maintenance, and resource allocation.

footfall counter smart restroom

Monitor Footfall

Identify Cubicle Occupancy

Improve Cleaning Scheduling

100% Anonymous Detection

More Applications

The people counting and occupancy sensors can also be applied in application scenarios where people counting data or space occupancy conditions are valuable. They provide simple but accurate data and gain actionable insights in empowering different applications.

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University Hotel Bank Scenic Area Museum Library Restaurant And More
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Comprehensive People Counters

people counter vs121

VS121
AI Workplace Occupancy Sensor

Accuracy: Up to~95%
Technology: Al, RGB
Functionality: Bi-Directional/Regional People Counting, Multi-Zone Occupancy Detection, Occupancy Detection
Application Scenario: Retail, Workplace, Airport

people counter vs125

VS125
AI Stereo Vision People Counter

Accuracy: Up to 99.8%
Technology: Al, RGB, Binocular Technology
Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
Application Scenario: Retails Stores, Airports, Buildings, Supermarkets

people counter vs133

VS133
Al ToF People Counting Sensor

Accuracy: Up to 99.8%
Technology: Al, 2nd Generation ToF
Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
Application scenario: Retail, Building, Airport, Supermarket

people counter vs135

VS135
Ultra ToF People Counter

Accuracy: Up to 99.8%
Technology: Al, 2nd Generation ToF
Functionality: Bi-Directional/Regional People Counting, Dwell Time Detection
Application scenario: Retail, Building, Airport, Supermarket

people counter vs350

VS350
Passage PeopleCounter

Accuracy: Multiple People: ~80%
Technology: Dual PIR
Functionality: BiDirectional People Counting
Application scenario: Retail, Workplace, Restroom

people counter vs351

VS351
Mini Al Thermopile People Counter

Accuracy: Up to 99.8%
Technology: Radar, Thermopile
Functionality: Bi-Directional People Counting
Application scenario: Meeting Room

people counter vs360

VS360
IR Breakbeam People Counter

Accuracy: Multiple People: ~80%
Technology: IR Breakbeam
Functionality: Bi-Directional People Counting
Application scenario: Open Space People Counting

footfall counter highlight optimal accuracy
Depending on the application, different levels of accuracy needs to be considered. Whether you are examining foot traffic patterns or precisely counting individuals, Milesight people counters are perfectly suited to fulfill your specific requirements.
footfall counter highlight anonymous detection
The LoRaWAN® narrow bandwidth ensures private data transmission from the source, while technologies like ToF, PIR, and thermopile do not collect personally identifiable information. This approach ensures anonymous operation and compliance with GDPR regulations.
footfall counter highlight multiple transmission
Up to four connectivity options—LoRa®, Wi-Fi Halow, 4G, and Ethernet—are available. It ensures optimal performance, seamless connectivity, and efficient space management in various applications.
footfall counter highlight wireless applications
Certain applications requires wireless solutions. Milesight provides both reliable wired connections and flexible wireless options, giving users a broader range of choices and greater flexibility in their applications.

What Makes Milesight Footfall Counters Stand Out

The Optimal Accuracy

100% Anonymous Detection

Multiple Transmission

Wireless Applications

Types of Advanced Footfall Counting Technologies

Milesight footfall counters use advanced technologies like AI, Time of Flight (ToF),
Passive Infrared (PIR), thermopile, radar, and infrared beams to accurately detect and
track patron traffic data.

Want to learn more about Milesight's products and technologies?
Get a free consultation, share your needs and usage scenarios, and receive personalized guidance!

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AI

AI technology improves footfall people counting systems by using machine learning to analyze data and distinguish humans from other objects. This reduces false counts in complex environments and adapts to different conditions, ensuring reliable performance in various scenarios.

ToF (Time of Flight)

ToF technology measures light travel time to generate 3D depth data, enabling accurate distance measurements, even in low light. It's ideal for footfall counting, reducing errors from overlapping objects in crowded areas.

PIR (Passive Infrared)

PIR footfall sensors detect movement by measuring changes in infrared radiation from warm objects like people. They are cost-effective and energy-efficient, making them ideal for detecting human motion in low-light or indoor settings.

Thermopile

Thermopile sensors measure infrared radiation to provide precise temperature readings, even when a person is stationary. Ideal for thermal imaging and environmental monitoring, they offer accurate measurements without needing movement to trigger detection.

Infrared Beam

Infrared Beam technology detects when a person or object crosses its path by registering interruptions in the infrared light. This simple, effective method is ideal for monitoring entry points with predictable movement, like doorways or gates.

RGB Camera: Monocular Technology

Monocular technology uses a single RGB camera to capture color images, identifying and counting people based on appearance and movement. It's simple, cost-effective, and suitable for tracking footfall traffic, managing visitors, and detecting occupancy in various environments.

RGB Camera: Binocular technology

Binocular technology uses two cameras to create a 3D view, improving accuracy in counting footfall traffic by detecting depth and distinguishing individuals. It's ideal for crowded areas, providing detailed insights like gender and facial recognition for enhanced crowd management.

Radar

Radar technology emits radio waves and analyzes reflections to detect motion, speed, and distance. It excels in large or dynamic environments, tracking through walls and obstacles, and works reliably in all lighting conditions, making it ideal for high-traffic areas.
*Milesight radar sensor is set to launch in 2024 H2.

Milesight Footfall Counters:
Explore Top Features for Better Results

People counting
Detection features
More advanced features
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Bi-Directional Footfall Counting

Bi-directional people counting tracks both entries and exits to provide insights into foot traffic and occupancy. It is crucial for retail shops, transportation hubs, event venues, and public facilities to improve operations, allocate resources better, and enhance customer service.

footfall counter feature regional counting

Regional People Counting

The Regional People Counting feature enables precise monitoring of visitor traffic within specific zones or areas of a venue. It enhances the accuracy of occupancy and density measurements. This data allows for more detailed analysis of visitor distribution and movement patterns.

footfall counter feature dwell time detection

Dwell Time Detection

Dwell time detection measures how long individuals spend in specific areas. Businesses can use this data to understand customer behavior, identify popular sections, evaluate display effectiveness, and optimize store layouts and staffing decisions.

footfall counter feature starff detection

Staff Detection

Staff detection involves the technology and methods used to identify and monitor personnel within a defined area or setting. It finds extensive use across sectors like retail, healthcare, and manufacturing.

footfall counter feature adults children differentiation

Adults and Children Differentiation

Milesight employs advanced AI algorithms to differentiate between adults and children. This feature provides valuable insights into visitor demographics, enabling businesses to tailor their strategies and experiences accordingly.

footfall counter feature group counting

Group Counting

Group counting involves detecting and tallying multiple individuals moving together as a unit in a specific area. This ability is crucial for understanding group dynamics, improving operational efficiency, ensuring safety, and enhancing customer service.

footfall counter feature shopping cart detection

Shopping Cart Detection

Milesight's people counting sensors can accurately detect customers' shopping cart fill level. It enables enhanced staff allocation, queuing management, service efficiency, and in-depth.

footfall counter feature tailgating detection

Tailgating Detection

The Tailgating Detection feature identifies when multiple people enter a restricted area using a single entry. It enhances security by preventing unauthorized access. This technology improves accuracy and control in managing foot traffic.

footfall counter feature heat map

Heat Map

Heat maps help analyze foot traffic in specific areas. Retail businesses can use them to identify high-traffic zones to guide product placement, promotions, and layout decisions. Transportation hubs can manage crowd flow and improve the passenger experience with this feature.

footfall counter feature multi device stitching

Multi-Device Stitching

Through simple configuration, multiple sensors can be seamlessly integrated to expand coverage. These features provide a clearer picture of numbers in large target areas, offering more integrated and valuable information.

Success Stories

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1000+ People Counting Sensors Improve Business in 700+ Retail Stores in Europe

The Milesight AI ToF People Counting Sensor VS133 is used in over 700 retail stores across Europe, with over 1,000 units installed. This solution serves various industries, including clothing, retail, jewelry, cosmetics, and more. Top retail brands like JOTT, Herno, and Hawkers use this technology to streamline operations and boost performance.

See How it Works in Retail

Discover the Future of Smart Sensing:
Milesight People Sensing Series

LEARN MORE

Frequently Asked Questions

What factors should be considered when choosing a footfall counter?

You need to consider technology type, installation, integration, data analysis capabilites, privacy compliance, cost, and more when choosing a footfall counter. Different counting technologies, such as infrared, video, thermal, or radar, offer varying levels of accuracy and functionality. Each has its own strengths and weaknesses. Check how well it performs in your specific environment. Look for ease of installation and whether it integrates with your existing systems. Ensure it offers real-time data and complies with privacy regulations. Additionally, consider the cost, durability, and the level of customer support provided. Milesight offers a wide variety of footfall counters to choose from, with multiple technology types to ensure the product is suitable for various environments.

View the full comparison guide of Milesight footfall counters

How do Milesight people counting sensors guarantee high accuracy?

Milesight's footfall counters leverage advanced deep learning AI and ToF technology to count individuals through depth image analysis meticulously. Milesight offers a wide array of people counters tailored to diverse application requirements, each varying in accuracy. For utmost precision, the AI ToF People Counting Sensor VS133 and the Ultra ToF People Counter VS135 are recommended, boasting an industry-leading accuracy of 99.8%. If you need a cost-effective product, the Passage People Counter VS350 with PIR technology is an excellent choice.

How do Milesight footfall counting sensors guarantee anonymity?

Privacy is a top concern, especially with the risk of information being captured by electronic devices and online platforms. To address this, Milesight uses technologies like ToF, PIR, and thermopile in the people counters to avoid collecting personal data. We employ LoRaWAN® protocol for data transmission, which only sends minimal, anonymous data over long distances. This approach meets GDPR compliance, balancing privacy with effective footfall counting solutions..

Milesight VS133 AI ToF People Counting Sensor Privacy Security Guide

What are the differences among people counters for different applications?

People counters designed for various applications differ in technology, mounting options, accuracy, counting coverage, connectivity, data analysis capabilities, and scalability. The selection of a suitable people counter depends on specific application requirements and objectives. For instance, retail stores prioritize accurate counting for conversion rates, whereas venues focus on estimating crowd sizes at entry and exit points. Connectivity options and integration capabilities also vary significantly. Customers can choose between wired or wireless people counters. Some devices are capable of integrating with other sensors, devices, and systems such as facility management systems, while others may have limitations in scalability. Milesight's people counters are known for their excellent compatibility, easy integration and scalable performance.

See How Milesight Meet Your Different Needs

What are the best practices of installing footfall counters?

There are some considerations for installing footfall counters effectively:

  • Optimal Placement: Install counters at entrances and exits to capture accurate data.
  • Height and Angle: Position the device at an appropriate height and angle to ensure it covers the entire entrance area.
  • Avoid Obstructions: Ensure the line of sight is clear of obstacles like signs or displays.
  • Lighting Conditions: Install in areas with consistent lighting to avoid inaccuracies due to shadows or glare.
  • Regular Maintenance: Perform routine checks and maintenance to ensure the counters are functioning correctly.
  • Data Integration: Integrate the footfall data with your analytics system for comprehensive insights.
  • Compliance: Ensure installation complies with privacy laws and regulations.

These practices will help maximize the accuracy and effectiveness of footfall counters.

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